Rosa, founder of Simply Strong
No crash diets · Cancel anytime

Fit, strong, and healthy in your 40s and beyond

Simple, consistent habits that help you build lean muscle, lose body fat, and finally feel like yourself again, through perimenopause, menopause, and beyond.

Join the Waitlist
40+
Built for Women 40+
0
Extreme Diets
1 Yr
Progressive Plan
The Simply Strong Method

Stuck isn’t where you stay

Five simple pillars, no obsessing, no extremes, just habits that actually stick.

🍴

Macro coaching, not calorie obsession

Learn to track in a way that nourishes your body and supports muscle growth, not one that makes you anxious about food.

🏃

Strength training built to last

Simple, effective exercises with progressive overload to build a strong body. Simplicity is key.

Habits and tracking

Track your workouts and daily habits in the app, with your food tracking synced in so you can see it all in one view and spot trends over time instead of guessing what’s working.

📊

Progress over perfection

It’s a one-year plan built for small, consistent steps, not judging yourself over one bad day.

🤝

Supportive community

You’re not doing this alone. Connect with other women in the same season of life, ask questions, and celebrate wins together.

Real Women

Stuck to unstuck, and thriving

Real feedback from real 1:1 coaching clients who’ve already used the app.

★★★★★

“I’m just feeling good! Getting comfortable in my body again and proud of myself for taking care of me. Plus my digestion issues (bloating, gas, cramping) have pretty much disappeared.”

N
Nadine
Simply Strong member
★★★★★

“I have no words. Happy tears coming down my face after jumping on the scale, not once, twice, but four times to accept the number. I have not been under 160 in a decade, maybe two. Thank you, thank you, and thank you again.”

C
Christine
Simply Strong member
★★★★★

“I’ve lost 10 lbs, I sleep over 7 hours a night, and I have more energy than I know what to do with. I don’t feel puffy anymore, it’s like all that inflammation is gone. When I started this program it was almost a last resort, I was seriously considering a weight loss drug. I’m so glad I decided to reach out instead.”

S
Stephanie
Simply Strong member
★★★★★

“Doing really well with the food intake, even navigating special occasions is getting easier. Getting over 10k steps every day. I’m still in shock, down 13 lbs, and not hiding behind baggy clothes anymore feels so good.”

K
Kelly
Simply Strong member
★★★★★

“By the end I’d lost 15 lbs and about 3 inches, and I feel so much stronger in my legs and arms. Rosa’s guidance on nutrition, training, and mental focus made such a difference. I feel confident and equipped to make this a long-term lifestyle change, not just for the workouts, but for the encouragement and belief she’s shown in me along the way.”

L
Lauren
Simply Strong member
★★★★★

“I finally got back into weight training which I had neglected for years. I’m thrilled that I can wear clothes I haven’t been able to wear in over a year. It was easy to follow and gave me so much accountability.”

S
Susan
Simply Strong member
★★★★★

“Simply Strong was a super intro into weight training and counting macros, I had never counted macros so I had a lot to learn. Rosa was very interactive within the group, answered questions, and has a wealth of knowledge. No pressure, just support.”

M
Michelle
Simply Strong member
★★★★★

“What I got was so much more than expected. Not only did I get stronger, I lost weight and my clothes began to fit better. I’d accepted my rounding stomach as part of getting older and was pleasantly surprised to see it flatten out.”

R
Rebecca
Simply Strong member
★★★★★

“What surprised me most was there were no food restrictions, more so the value of food. I’ve tried many different plans which all had food restrictions, not realistic and unattainable. I’m extremely happy with myself, it’s an attainable, realistic regimen.”

S
Sarah
Simply Strong member
Coming Sept 2026

Join the Simply Strong App Waitlist

I’ve been using this with my 1:1 coaching clients, and now I’m opening it up as a monthly, cancel-anytime membership launching September 2026. Pop your name and email in and I’ll let you know the moment it’s ready.

FAQ

Questions, answered

Will this work if I’m in perimenopause or menopause?
Yes, the method is built specifically around training and nourishing your body through this stage of life, without relying on HRT.
What if I’m on HRT, GLP-1 (like Ozempic or Wegovy), or other medications?
This works alongside them, no problem. Whether or not you’re on HRT or a GLP-1, protein, muscle building, and consistent lifestyle habits still matter. To be clear, no advice is given on these or any other medications inside the program, and we don’t discuss or manage them together. That’s between you and your doctor. What we do focus on is the nutrition and training fundamentals that support you either way.
Do I need to do extreme dieting or hours of cardio?
No. You’ll still eat in a calorie deficit to lose body fat, but it’s not extreme. It’s kept high enough to build muscle while you lose fat, paired with simple, consistent habits: tracking macros to nourish your body and skipping the fads.
What if I’ve tried everything before and nothing worked?
That’s exactly who this is for. It’s not about trying harder. It’s about a different, more sustainable approach.
How much support do I get?
You’re not doing this alone. There’s a community for support along the way, plus a monthly live Q&A call where you can ask your questions ahead of time.
Do I have to be techy to use the app?
Not at all. The app is simple to use, and there are how-to videos to walk you through everything. If you ever get stuck, you can message within the app for extra tech support.
Can I get a refund?
There are no refunds, but it’s a monthly membership so you can cancel anytime, no long-term commitment. If you opt for the year-long payment to save 2 months, there are no refunds on that either, that’s the risk of choosing it. It comes with high accountability, so please think carefully before choosing that option.
What devices can I play the workouts on?
This isn’t a follow-along program. It’s a strength training program with videos demoing each exercise, so you know exactly what proper form looks like and feel confident doing it on your own. Works on any phone, tablet, or computer.
What equipment do I need?
A set of dumbbells or kettlebells to start. You don’t need a gym membership, though you may want one later on to access heavier weights, that’s not essential though.
How does the year-long program work?
It’s built around 6-week consecutive workout cycles. If you go on holiday, there’s no pausing or restarting a cycle partway through. During that time, keep tracking the habits you’re able to continue with, adapt the exercises to bodyweight (a bodyweight PDF is provided), or take a rest day and just mark it incomplete. The point of the year isn’t to be perfect, you don’t need perfection to get results.
What if I’m not 40 yet?
You can still join. Perimenopause starts earlier than people think for some women, often in the mid to late 30s. And even if you’re not there yet, what you’ll learn about strength, nutrition, and sustainable habits sets you up for a strong future either way.

Stuck to strong starts today

Join the Waitlist

Disclaimer: This program provides general fitness and nutrition education, it is not medical advice and is not a substitute for care from a licensed physician or healthcare provider. No advice is given here on HRT, GLP-1 medications, or any other prescription or medication, always talk to your doctor before starting this or any fitness or nutrition program, especially if you have a medical condition, are pregnant or nursing, or are on medication. Individual results vary.

© 2026 Rocofit Health & Fitness. All rights reserved.

“I’m not telling you it’s going to be easy, I’m telling you it’s going to be worth it” Art Williams

Scroll to Top